Whitepaper part 1
The individualization megatrend

The art of distinction

Individualization is the megatrend of an increasingly differentiated society. But how do we really express ourselves, and how do we show true personality? What role do designers, products, and spaces play in this process of self-discovery? And what is the connection between personalization and luxury?

The new AXOR whitepaper addresses these questions with a view to the bathroom—a space which, next to the bedroom, is likely the most intimate space in our homes. Written by Dr. Oliver Herwig in collaboration with AXOR, the study is an in-depth examination of the personalization megatrend; offering useful insights to architects, designers and the general reader alike.